Understanding SEO at 10,000 Foot View

Understanding SEO For many businesses- from the smallest of one man operations to the largest of multinational corporations with thousands of employees- SEO or search engine optimization is an important if not misunderstood marketing channel. In an attempt to demystify the SEO Voodoo, West Loop SEO is providing its potential customers and fellow marketers with...

Google’s Hand is Back in the Cookie Jar

After years of kicking the can down the road, Google has finally decided to call it quits on quitting cookies. While this announcement isn’t a surprise to anyone in the industry, it does serve as a reminder that being prepared is one thing but taking any big tech company’s word as gospel could end up...

West Loop SEO’s Take on the Big Google Leak

Google's Leak Has Shaken up the Industry Recently a massive leak of Google's algorithm has been making the rounds among the SEO community. While it has some decent information in there, for anyone who has been doing SEO for more than a few months, the findings shouldn't be all that surprising. However, the doc, if...