The Formula to Get Your Business to Rank in Local Search Results – Updated for 2024 For newcomers to SEO there are really three types of SEO: local, national and international, each with slightly different algorithm that Google has deemed the recipe to get your page to Rank in their SERPs. By the way,...
Author: Phillip Lunn
A Clear-Cut Black and White Way To Measure ROI for SEO Campaigns
Forecasting ROI for SEO StrategiesHistorically, SEO professionals have always found it kind of tricky to measure ROI based on SEO strategy and implementations. I feel that this is close to being the number 1 thing clients ask for and it is a little difficult for SEOs to come up with an accurate projection of ROI...
B2B Companies Need SEO and Can’t Rely on Referrals Only
Why Spend Money on SEO for B2B Recently, I have been getting questions from new clients and prospective clients on the value of SEO when it comes to B2B businesses. Why would a B2B business pursue SEO if they get most of their business through referrals and other means? Isn’t SEO just for B2C companies?...
Is Pursuing Featured Results and Organized Schema a Waste of Time?
Since Google announced it was going to draw back FAQ and HowTo Featured Results, my clients have been asking me is structured data still a good idea to put on their websites. So should we disregard schema entirely? Since I am writing this for the lay person and an SEO veteran, I will start by...
Information Architecture Is The Blueprint for Large Websites
information Architecture can make or break discoverability! Having efficient Information Architecture (IA) is vital for any website exceeding 100 pages and gets increasingly important as you get to the enterprise site level of fortune 500 companies. Usually, the symptom of poor information architecture, is it takes FOREVER and a day to crawl the website. Pages...