A Local SEO Guide to the Uninitiated

The Formula to Get Your Business to Rank in Local Search Results – Updated for 2024   For newcomers to SEO there are really three types of SEO: local, national and international, each with slightly different algorithm that Google has deemed the recipe to get your page to Rank in their SERPs. By the way,...

Understanding SEO at 10,000 Foot View

Understanding SEO For many businesses- from the smallest of one man operations to the largest of multinational corporations with thousands of employees- SEO or search engine optimization is an important if not misunderstood marketing channel. In an attempt to demystify the SEO Voodoo, West Loop SEO is providing its potential customers and fellow marketers with...

Google’s Hand is Back in the Cookie Jar

After years of kicking the can down the road, Google has finally decided to call it quits on quitting cookies. While this announcement isn’t a surprise to anyone in the industry, it does serve as a reminder that being prepared is one thing but taking any big tech company’s word as gospel could end up...

West Loop SEO’s Take on the Big Google Leak

Google's Leak Has Shaken up the Industry Recently a massive leak of Google's algorithm has been making the rounds among the SEO community. While it has some decent information in there, for anyone who has been doing SEO for more than a few months, the findings shouldn't be all that surprising. However, the doc, if...

Information Architecture Is The Blueprint for Large Websites

  information Architecture can make or break discoverability! Having efficient Information Architecture (IA) is vital for any website exceeding 100 pages and gets increasingly important as you get to the enterprise site level of fortune 500 companies. Usually, the symptom of poor information architecture, is it takes FOREVER and a day to crawl the website. Pages...