The Formula to Get Your Business to Rank in Local Search Results – Updated for 2024 For newcomers to SEO there are really three types of SEO: local, national and international, each with slightly different algorithm that Google has deemed the recipe to get your page to Rank in their SERPs. By the way,...
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Understanding SEO at 10,000 Foot View
Understanding SEO For many businesses- from the smallest of one man operations to the largest of multinational corporations with thousands of employees- SEO or search engine optimization is an important if not misunderstood marketing channel. In an attempt to demystify the SEO Voodoo, West Loop SEO is providing its potential customers and fellow marketers with...
Google’s Hand is Back in the Cookie Jar
After years of kicking the can down the road, Google has finally decided to call it quits on quitting cookies. While this announcement isn’t a surprise to anyone in the industry, it does serve as a reminder that being prepared is one thing but taking any big tech company’s word as gospel could end up...
A Clear-Cut Black and White Way To Measure ROI for SEO Campaigns
Forecasting ROI for SEO StrategiesHistorically, SEO professionals have always found it kind of tricky to measure ROI based on SEO strategy and implementations. I feel that this is close to being the number 1 thing clients ask for and it is a little difficult for SEOs to come up with an accurate projection of ROI...
West Loop SEO’s Take on the Big Google Leak
Google's Leak Has Shaken up the Industry Recently a massive leak of Google's algorithm has been making the rounds among the SEO community. While it has some decent information in there, for anyone who has been doing SEO for more than a few months, the findings shouldn't be all that surprising. However, the doc, if...
B2B Companies Need SEO and Can’t Rely on Referrals Only
Why Spend Money on SEO for B2B Recently, I have been getting questions from new clients and prospective clients on the value of SEO when it comes to B2B businesses. Why would a B2B business pursue SEO if they get most of their business through referrals and other means? Isn’t SEO just for B2C companies?...
Is Pursuing Featured Results and Organized Schema a Waste of Time?
Since Google announced it was going to draw back FAQ and HowTo Featured Results, my clients have been asking me is structured data still a good idea to put on their websites. So should we disregard schema entirely? Since I am writing this for the lay person and an SEO veteran, I will start by...
Information Architecture Is The Blueprint for Large Websites
information Architecture can make or break discoverability! Having efficient Information Architecture (IA) is vital for any website exceeding 100 pages and gets increasingly important as you get to the enterprise site level of fortune 500 companies. Usually, the symptom of poor information architecture, is it takes FOREVER and a day to crawl the website. Pages...