How West Loop SEO uses AI to Enhance Technical and Content Aspects of SEO

AI has made our lives easier these days by giving us the tools to efficiently accomplish SEO tasks that used to take more time and careful thought. Now the question is who can utilize AI in a way that it can have a measurable effect on clients. We can. The key to navigating the waters in this dynamic time for the SEO and digital marketing field as a whole is to think of AI as complementary to SEO efforts, not replacing them. Not even a robot knows more about what it means to be human than a human.

The biggest things to note as of recently is it is as important as ever to have authoritative content that is best in class on your website. It is critical that this content links to other authoritative content and is internally linked within your own site. PageRank is still a very big part of Google's ranking algorithm. AI is lubrication for the machine that is Google's Ranking Algorithm and it is a tool for SEOs to use or else get left behind on page 2 (speaking of which, pagination is coming back)

To use AI to enhance the SEO performance of a site we must first silo the site into the parts that make up the whole. Technical and content - this the way I think of it at least. Technical SEO must be sound in order for content to have a chance to rank well.

Here are some ways in which we use AI driven input to inform our decisions:

• Streamline technical aspects of search such as schema and meta data creation
• Content ideas generated based on trending keywords
• Identifying target keywords that competitors may over look

This is a simple program I like to use to get rudimentary coding tasks done correctly. It is a great tool to streamline technical SEO tasks and reduce workload on developers. Here is a good video breaking down different AI coding assistants for different levels and needs:

Alright, so what about content? The thing that I found the most useful for AI is recreating content or repurposing content.  There are several AI tools to help you strategize content. I like to use SEMrush's one. This one allows you to generate headlines, titles, images and other pieces of content and test them against each other.

How do we know what to repurpose for? This is where I like to combine AI with good old fashion human SEO work.

• Google trends is useful for looking into timely buzzwords and ideas for either generating new or repurposing content
• An overlooked practice is sometimes just looking on the SERP itself and seeing what ranks. Lately, Google has been ranking forums like Reddit due to its practicality and likeness, this is a good place to start when reconstructive evergreen content especially
• Lastly, keyword research is important but more importantly the right keyword. Questions to ask yourself, short tail or long tail, what is the search volume? what is the difficulty? is it a niche keyword?

When actually creating the content, Google values what they coin as people-first content as opposed to creating content to appease search engines. This is why the future of search is not all AI driven, there is still going to be a human component to it. For example people like to know about authors of blogs sometimes to get a sense of who they are and their credibility - this goes beyond AI.

There is a fine line between using AI to enhance SEO and using AI for SEO. The former is likely to get you better results!