CONTENT BUILDING STRATEGY
In SEO, West Loop knows content is King. We'll guide you in creating what your customers love.
HOW CONTENT AFFECTS LIKE, EVERYTHING...
In SEO content will always be considered king. How content is curated and tailored to the user is extremely important for users. In this day of age full of convenience, mobile-centric instant gratification attitudes it is as crucial as ever to have readily available, trustworthy, and authoritative content available.
The type of content users are looking for has evolved just like the broader search landscape. Google constantly comes out with algorithms that access what good, user-satisfying content looks like. Along with algorithm tweaks that look for spam they also have human quality raters that go through thousands of search results and test which ones satisfy a given query the most.
Pretty wild isn’t it?
There are numerous updates Google makes to constantly try to adjust and experiment the way content is presented to the user in the Search Engine Results Pages (SERP). Experience, Expertise, Authoritativeness and Trustworthiness (EEAT) is one of their latest guidelines to follow when creating content.
At West Loop SEO we keep this in mind when building out content strategies, Authoritative, structured content is what performs the best and is what users want. Whether that content is long form or short depends entirely on the goal of the page. Sometimes short, poignant content that is trusted is just as good as long form content.
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