Search Engine Optimization has been around since the late 90s and has become the dominant way in which web pages are ranked on Google (which owns over 90% of the search market). Navigating the search world can be intimidating and hard to figure out where to start. Here at West Loop Search we will provide comprehensive audits to set our client’s outlook on what they need to succeed against their competitors.
Our audits will look at site infrastructure, content opportunities, meta data and other components that will lay the foundation for a solid roadmap to build visibility of your site. Our proprietary audit will help demonstrate the importance of each SEO component and provide simple explanations for our clients.
The rise of Artificial Intelligence (AI) has changed the way people search for products and services. It has changed the way people gather information to satisfy their queries. This all started with Google’s 0-click atmosphere, meaning Featured Results allowed queries to be satisfied in the search engine result page (SERP).
This 0-click atmosphere came hand and hand with smart speakers like Google home and Alexa. Dominating the SERP became the goal of most SEO professionals and is still. SEOs now more than ever try to curate content and implement structured data so that Google can read it and use it as a Featured Result.
However, Google has repeatedly told SEOs to not optimize for search engines but for users. That is the name of the game and will always be. Even with the rise of Google Bard and Chat GPT and all its versions. The end goal will remain the same. Optimize websites for the users and not for search engines. This line can often be blurred, especially with the dynamic search landscape.
SEO will continue to change along with AI and its role in various industries. Ultimately, the goal of satisfying the user will never change and here at West Loop SEO we try to keep that in mind.
With this all in mind, what can West Loop SEO do for you:
- Generate traffic by increase keyword rankings on Google and other search engines.
- Push down competitors with content optimization.
- Create new content and optimize evergreen content for new keyword targets.
- Ensure the website(s) are technically sound and capable of discovery from search engines by working with developers on updates.